The new language of utility communications, post-Sandy.
Thayer Fox and Patrick Buckley, Maslansky + Partners
Effective crisis communications requires laying groundwork long before the damage happens. Successful engagement calls for consistent, positive messaging when the lights are on.
Data and experience show that serving customers well translates into better rate case outcomes. Conversely, poor performance starts a downward slide. J.D. Power and Associates research shows the correlation between customer service and financial returns.
Author Bio:
Andrew Heath, Senior Director, Energy Practice, J.D. Power and Associates
How customer satisfaction drives returns on equity for regulated electric utilities.