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Article Archive

Connecting Before the Storm

The new language of utility communications, post-Sandy.
Effective crisis communications requires laying groundwork long before the damage happens. Successful engagement calls for consistent, positive messaging when the lights are on.

Set and Forget

Engagement and automation are expanding the role of DR.
The underlying premise of demand response hasn’t changed in 30 years, but the technologies and approaches to executing DR programs today are worlds away from the basic, one-way load control programs of yesteryear. Engagement and automation are changing everything.